CHIQUITA Back-to-school Campaign

A campaign all about fun, healthy eating, and digital learning: Chiquita’s back-to-school promotion.
In order to whet consumers’ and retailers’ appetite for the healthy snack, we raffled away high-value tablet computers. We created displays, toppers, leaflets, b2b ad, and a microsite.
In terms of tonality, we picked up where previous campaigns left off and took as much design liberty as the guidelines would allow.