Internal Change Communication Posters, Bayer AG

Change management with a maritime touch: Bayer AG commission TNA to give a face to new internal structures at their kick-off event. To this end, we realized eight illustrated posters at very short notice. They bring home the new structure and share of responsibilities.

At the client’s discretion, they employ seafaring metaphors. Hence, they use a maritime style to show the tasks of the different engineering units. At the same time, short claims make tangible what tasks are ahead of them.