Social media are pivotal in public discourse. Companies use the platforms to interact with their potential clients. In order to keep in touch with millennials and teenagers, Instagram serves as the ideal platform.
That is why German insurance company R+V Versicherung has decided to use it to reach out to their target group.
To make their communication continuous and rich in variety, the concern banks on our creativity. That includes identifying topics, producing them and eventually uploading the individual postings geared towards the sub-30 target group.
And that’s just perfect: because #weenthuseenthusiastically!
Convince yourself and check out the R+V Instagram channel.