Take a product which needs explaining. Add a taboo topic and highly heterogeneous target audiences. There you have it: a real communicative challenge!
In order to market the digital precaution set SIGUDOKS (available only in German) in a comprehensive and fun manner, we opted for an illustrated explainer video. Because, as they say, a picture is worth a 1,000 words. Then, what value will a video with 25 frames per second have?