The Body Shop

Event, PR, marketing: we had to go all in for the opening of The Body Shop’s flagship store in Berlin.

United by the hashtag #enrichberlin, THE NEW ATLANTIC devised a campaign which integrated Social Media, media cooperations, print materials, sweepstakes, and, of course, live action (like winning a one-minute shopping spree). The outcome was an event that will stay in the heads of people and serves as a blueprint for future shop openings.